Shoal - More than just a fishmonger

Shoal was created to deliver new standards of freshness, convenience and quality for the fish and seafood industry. Our unique approach to sourcing and supply chain management makes us the perfect partner for the UK foodservice sector.

Every business is different, and the industry needed a supplier that does more than just run through the latest price list. Our customers trust us to offer completely tailored solutions and, by working together as one, we’ll help you outswim the competition.

We’re showing the world what fish and seafood supply should look like, and we’re not afraid to change the way things have always been done. When it comes to choosing a fishmonger, don’t settle for second best.

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The freshest fish

Because our quality fish and seafood are prepared and packed for you at source, there’s no time wasted repacking or processing in the UK and no convoluted supply chains.

Our unique, airtight packaging keeps the fish at its freshest until chef needs it – no spills, no smells, and no nasty surprises.

We make your life easier

We deliver nationwide and strive to offer the fastest and most flexible next-day delivery in the industry.

With Shoal, deliveries are on time and in full. Should we make a mistake we promise to put it right as soon as we can, not when it suits us.

Everything is streamlined to maximise the efficiency of our operation and yours.

Caught for you

We put our expertise to full use, sourcing fish and seafood specifically for your business, to your unique specifications.

We offer tailored solutions to your requirements and draw on our own product knowledge and logistics expertise to help grow your business.


We single source the best fish from around the world to meet your requirements, but we believe in supplier partnerships, not scouring the fish markets for the cheapest prices every day.

Only Shoal can guarantee to deliver the consistency you demand.

Shoal - More than just a fishmonger

No fishy business

Our uncomplicated supply chain is the best guarantee of provenance and full traceability.

We will tell you where your fish has been caught, where and when it was processed, and we guarantee full supply chain transparency, from port to plate.

Our rigorous food control and safety procedures ensure everything is always ethically sourced from well-managed fisheries.


To always deliver the freshest fish and seafood for your business, with complete transparency, on time and in full.


To be the go-to solution when it comes to fish and seafood supply and continually break through the norm, setting new standards for the industry.

Catch us

All businesses are different and we'd love to swim by and get an understanding of your business. We can't do that by sending you a price list and waiting for the phone to ring. It's not our style.

Drop us a line and we'll be in touch to arrange a visit.